Display Assembly

ABSTRACT

A retail display shelf system has a gondola. There are a pair of conductive standards which are cooperatively configured for supporting conductive shelf support brackets. A circuit board has an array of light emitting diodes. The circuit board has, at each end a connector. Each connector is adapted to connect electrically to its respective shelf support bracket, so that current travels from the 12 V DC power supply through the somewhat vertical standards through the shelf support brackets, through the circuit board, to power each of the LEDs, to illuminate local parts of the retail display shelf system. Various display elements reflect or transmit the light.

This Utility Patent Application is based on Provisional Application 61172100, filed 23 Apr. 2009, and takes priority from that application for all subject matter disclosed therein.

BRIEF DESCRIPTION OF DRAWINGS

FIG. 1 shows a display assembly wall 2 of the present invention. Wall 2 comprises a plurality of vertical sections 4. Vertical sections 4 may be subdivided into a plurality of horizontal compartments 6, by shelf assembles 7.

FIG. 1A is a front perspective view of an assembly 9A of four sections 9B -9E, as an embodiment appeared in October 2009. This view illustrates some of the lighting effects achieved by this system.

DETAILED DESCRIPTION OF DRAWINGS

As in FIG. 1, vertical sections 4 are constructed and then hooked on to the gondola wall 8 of a gondola 9, not on the shelf rails 10 of gondola wall 8, but attached to the peg holes 11 of the wall 8 surface itself.

FIG. 2 is a front elevation of display assembly wall 2. A vertical section 14 is marked by outline 15.

Compartment 16 is defined by shelf assembly 17 shown in side elevation in FIG. 3 and in side elevation in section in FIG. 4. Product boxes 21-22 are shown atop shelf assembly 17.

FIG. 4 reveals shelf assembly 17 including a LED-holder-reflector 24, which holds LED assembly 25, which emits light, some of which is represented by ray 26. Ray 26 shines through opening 27, which may be an opening or a transparent or translucent panel. Ray 26 illuminates the contents of the shelf below shelf 17, or a graphic panel that occupies that compartment.

LED assembly 25 emits light, some of which is represented by ray 29, towards mirrored reflector 28 of LED-holder-reflector 24. The shape of the mirrored reflector 28 is represented in this FIG. 4, and is more closely shown in FIGS. 13-14, and is carefully designed to reflect the light represented by ray 29 FIG. 4, so as to evenly back-light header 30.

FIG. 5 shows a plurality of shelf assemblies 7A -7D. Each shelf assembly 7 hangs to a grid assembly 31 by hooks onto slots such as 32 in shelf standards 41, 45.

FIG. 6 is an exploded view of grid assembly 31. A pair of horizontals 42 clip together shelf standards 41, 45, and each horizontal 42 is pop-riveted by two pop-rivets to an end of standards 41 & 45 through two corresponding rivet holes 41.1-41.4 & 45.1-45.4 at the top 41.1-2 45.1-2 and bottom 41.3-4 & 45.3-4 of standards 41 & 45. Back panel 44 is removably sandwiched in two slots formed between shelf standards 41, 45 and rail covers 46-49.

Products may be displayed on the shelves 7, but FIG. 5 shows various forms of graphic panels that may occupy spaces not used for product. Below shelf 7A is a liquid crystal display, or alternatively a light emitting diode graphic display assembly 53. These can optionally be touch screens for interaction with the customers. Graphic display assembly 53 is supported by its own brackets 54, which hang on hooks 55 in the slots 32 of standards 41, 45.

Panel 58 is a passive graphics panel, a non-electronic flat picture, that sits on shelf 7c. Panel 60 is another interactive graphics panel.

Frames 61 cooperate to help mount displays between shelves such as 7A-7B and 7B-7C.

FIG. 5A is a grid 31 that shows shelf assemblies 7E-7F. 7F is set-up to hold product. 7E mounts a picture panel 62 for a fixed image, next to an area 63 that has been set-up to contain some products.

FIG. 7 is an exploded view of a vertical section 14 is marked by outline 15 of FIG. 2. 3 ft. grid assembly 31 is positioned above similar 2 ft. grid assembly 72, which may be angled as in this case. Tray assembly angled 17A (FIG. 14) would mount to angled grid 72 of FIG. 7. Tray assembly straight 17S (FIG. 13) would mount to vertical 3 ft. grid assembly 31 of FIG. 7. FIGS. 7 & 16-20 & 26 show header assembly 75, which mounts by hooks 133 (FIGS. 18-20 & 26) to the holes such as 11 (FIG. 1) of gondola's 9 peg board 8 above FIG. 7′s grid 31. Header assembly 75 is in FIGS. 1-2, 7 16-26. FIG. 7 shows feeder assembly 76, which feeds 12 VDC power from the power supply assembly 80 to shelf standards 41, 45. Graphic panels 77 may be placed anywhere on the assembly 2. Power supply assembly 80 is mounted within the header, and powers the header's lights, and powers feeder assembly 76.

Kicker assembly 81 is a vinyl magnet that is easily magnetically attached over the aging steel bottom shelf of an old gondola, to give a fresh clean appearance to the bottom of the display.

Hang bracket 82 holds horizontal 42 (FIG. 6) of grid assemblies 31 & 72 to hang them from the peg holes 11 of gondola wall 8 (FIG. 1).

FIG. 7 shows end fin assembly 83, dividers 84, and mirror end fin assembly 85.

FIGS. 8-14 are closer details of an embodiment of tray assembly 17. Tray assembly 17 may be configured in various ways to accommodate different products and graphics.

FIG. 12 is an elevation sectioned through section A of FIG. 10, and shows LED-holder-reflector 24, and angled knife bracket 102.

FIG. 15 shows the tray assembly 17 exploded into its individual parts.

Carrier tray 101 is mounted on two of either:

-   -   angled knife bracket 102, of 18 gauge zinc-plated cold-rolled         steel, as in FIG. 14, for mounting on an angled grid; or     -   straight knife bracket 103, of similar steel, as in FIG. 13 for         mounting on a vertical grid.

We presently prefer zinc plated steel, for which we use below the abbreviation “crs” for cold rolled steel.

Where 12 VDC will be conducted through the parts, the zinc plating should be left unpainted, to assure electrical contact across and between the parts. But we also contemplate using nickle, chrome, gold, or any other conductive plating. Thus on standards 41 & 45, and knife brackets 102-103, the zinc plating should be left unpainted.

Where conductivity is not required, any anti-rust or decorative plating, anodizing, and or paint may be used, although it is not in the presently preferred embodiment.

FIG. 15 shows insert tray 104, which snaps on to carrier tray 101. Tray front graphic holder 105 is sonically welded to insert tray 104 to form a graphic slot, into which graphic 107 may be inserted to label the tray for the customer. Divider 106 snaps onto the back-wall 114 of carrier tray 104.

LED assembly 25 snaps into LED-holder-reflector 24 (FIGS. 15, 14, 13, 4). The shape of the reflector 28 and its spacing to LED assembly 25 is clearly shown in FIGS. 14 & 13 and the novel shape and spacing are carefully designed so as to evenly back-light header 30.

UPC slide 110 (UPC is Universal Product Code) provides a place to label where each stock item is to be placed on the various shelves. A stockman can pull out UPC slide 110, observe the labels stuck to slide 110, place the appropriate products there-behind and there-above on the shelf assembly 17, and then slide UPC slide 110 back in, hidden under carrier tray 101. Pricer extrusion 101 provides a handle to open UPC slide 110.

As in FIG. 7, power is distributed throughout each vertical 14 in a novel fashion. Power supply 80 converts 100 Volts AC to low voltage suitable to power LED's, preferably 12 volts DC. Feeder assembly 76 plugs into power assembly 80 to distribute the low voltage to standards 41 (negative) & 45 (positive) of FIG. 6, which standards 41-42 are electrically isolated from each other, to conduct the two polarities of low voltage DC. Each knife bracket 102-103 conducts the polarity of its side, from standard 41+ or 45−, to LED assembly 25. So long as polarity consistency is established, the LED assembly 25 will always function on any vertical. Our standard polarity is positive on the right, when viewed from the front, and negative on the left.

FIG. 16 is a perspective view of header assembly 75.

FIG. 17 is a front elevation thereof and FIG. 18 is a top plan view.

FIG. 20 is an exploded view of header 75, showing right and left housing ends 121, 137 of 18 ga. crs (cold rolled steel). Rail 122 and rail 123 tie these ends 121 together, as does housing 124.

LED light fixtures 125 are enclosed therein. Steel front panel 126, of 18 ga crs, includes an opening that defines what part of translucent acrylic graphic panel 127 will be illuminated, in this case the brand graphic.

Lower panel 128 of ⅛″ p95 styrene encloses the bottom and allows light to pass down and illuminate the space or the graphics therebelow. Graphic 129, of 0.03 petg, is angled from graphic panel 127 to lower panel 128, and comprises a backlit image, lit by extension down-light 130.

Reflector 131 reflects light from fixtures 125 to the panels 126-127.

18 ga crs rail 132 helps locate these components on ends 137 and 121.

18 ga crs hang bracket 133 hangs the header assembly 74 from the gondola wall pegboard. 18 ga crs filler 134 stops light leakage at the corners of the header. 18 ga crs rail 135 helps tie ends 121, 137 together.

Mirrors 121 and 137 reflect light towards the places where it is intended.

18 ga crs rail 138 helps tie ends 121, 137 together.

FIG. 21 is an exploded view of left housing end 137 if 18 ga. crs (cold rolled steel). Right housing end 121 of FIG. 20 is a mirror image of left housing end 137.

FIG. 21 is an exploded view of left housing end 137. 18 ga crs rail 132 helps locate components on ends 137 and 121. Filler 136 stops light leakage at the corners of the header.

FIG. 22 is a perspective view of left housing end 137.

FIG. 23 is a side elevation of left housing end 137.

FIG. 24 is a front view of left housing end 137.

FIG. 25 is a plan view of left housing end 137.

FIG. 26 is a side elevation in section of header 75, showing the assembled position of the parts named in FIG. 20. Header 75 shows left housing end 137 of 18 ga. crs (cold rolled steel). Rails 122-123, 135 & 138 tie the ends together, as does housing 124.

LED light fixtures 125 are enclosed therein. Steel front panel 126, of 18 ga crs, includes an opening that defines what part of translucent acrylic graphic panel 127 will be illuminated, in this case the brand graphic.

Lower panel 128 of ⅛″, made of p95 styrene, encloses the bottom and allows light to pass down and illuminate the space or the graphics therebelow. Graphic 129, of 0.03 petg, is angled from graphic panel 127 to lower panel 128, and comprises a backlit image, lit by extension down-light from LED's 125.

Reflector 131 reflects light from fixtures 125 to the panels 126-127.

18 ga crs hang bracket 133 hangs the header assembly 74 from the gondola wall pegboard, above the grids.

18 ga crs filler 134 stops light leakage at the corners of the header 75.

Mirrored end 137 reflects light towards the places where it is intended.

FIG. 27 is a perspective view of power supply assembly 80.

110 VAC power supply plug 140 supplies 110 VAC through cord 142 to housing 144. 110 VAC socket 146 allows the next power supply 80 to be plugged in for the adjacent vertical assembly. A converter comprising a transformer and rectifier within housing 144 converts 110 VAC to 12 VDC, which may be output to snap-in connectors 148 for wiring harness 76 (FIGS. 7 & 31) to plug into by plug 150.

FIG. 28 is a front elevation of power supply assembly 80, showing 12 VDC connectors 148.

FIG. 29 is a side elevation of power supply assembly 80, showing 110 VAC socket 146.

FIG. 30 is a plan view of power supply assembly 80.

FIG. 31 is a perspective view of wiring harness 76. Harness 76 comprises feed connector 76.1 and harness assembly 76.2, and 12 VDC plug 150, for plugging into the sockets 148 of FIGS. 27-30. FIG. 31 shows 12 VDC connectors 151-152, which connect to and energize the vertical standards 41 & 45 shown in FIG. 6.

FIG. 32 is a perspective view showing a plurality of vertical sections 14 assembled into a 15′ cosmetic display wall.

The previous drawings, except FIG. 1A, appeared in the provisional application. Subsequent drawings are new to this utility application.

FIG. 33 is an angled embodiment of a knife bracket 300. Two of these support each angled carrier tray. They are of 18 ga. 5052 aluminum.

FIG. 34 is an oblique view of a carrier tray 302 having a back lit sign screen 304, and three pusher tracks 306, 307, 308 for product samples. One spring-loaded product pusher 310 is shown of the three that would occupy these trays 306-308.

FIG. 35 is a side elevation thereof in section. FIG. 35C is a detail of FIG. 35, showing how

LED assembly 312 illuminates reflector 314 two evenly cast back-light on display panel 316.

FIG. 36 is an exploded oblique view of the carrier tray 302, showing panel 316 exploded in two support 318 and almost 320 which is hot stamped, silk-screened, and sonic welded. Light Emitting Diode (LED) strip 312 snaps into the underside of carrier tray 302.

Insert trays such as 306, 307, & 308 assemble onto carrier tray 302. Insert trays 333 and 334 may also be assembled together to a display panel such as 304 onto carrier tray 302.

A pull-out tray 336 is provided or Universal product code labels 338 assists in assembling stock to the display and possibly includes product samples.

FIGS. 37 and 38 show a carrier tray assembly 340 designed for hair care products.

FIG. 37 is an oblique view of said carrier tray 340.

FIG. 38 is an exploded view of carrier tray 340.

Carrier tray assembly 340 comprises a housing 344, a tray 346 sits atop carrier tray housing 344.

Product on tray 346 is separated by molded divider 347.

Upper plate 350 is provided for graphics. A large version not shown may fill up more of the display space atop the forward section of housing 344. Or it may be cut down to two smaller sizes such as the small size shown 350. Post 352 serves as a swatch holder and as a pull to open UPC tray 355.

FIGS. 39-40 show another version of a carrier tray assembly 360. FIG. 39 is an oblique view. At it's front is a logo panel 362, and a trim strip 364 which in this version is champagne gold in color. A tab 366 protrudes from there under, to pull out the UPC tray shown in FIG. 41.

FIG. 41 shows tray assembly 360 in section.

FIGS. 41-45 show the light emitting diode assembly 400.

FIG. 41 is a view of light emitting diode assembly 400, which can be installed at various angles depending on where light is wanted.

FIG. 42 is a view across FIG. 41.

LED assembly 400 comprises a printed circuit board 402 and a plurality of LEDs 410. At one end of printed circuit board 402 is a positive connection clip 421.

At the other end is a negative connection clip 422.

FIG. 43 is an expanded detail in front elevation of positive connection clip 421 which is soldered to circuit board 402. This gives it an electrical connection FIG. 43 to the light emitting diodes 410. 12 Volt direct current is carried through the knife brackets such as 300 in FIG. 33. Positive connection clip 421 snaps onto a positively polarized knife bracket, and negative connection clip 422 stepson to the negatively polarized knife bracket.

FIG. 44 shows spring negative clip 422 as a flat piece of metal before it is bent into its spring clip shape.

FIG. 45 shows spring positive clip 421 as a flat piece of metal before it is bent into its spring clip shape. FIG. 45 specifies the angles of the bends of said flat metal to form them into these spring clips 421-422.

FIG. 46 is the current embodiment of the side panel 137 shown in FIG. 26. The edges are designed to fit tight and flush against the transverse panels to reduce light leaks. FIG. 47 is in a bleak view of a right shelf standard 500. The left shelf standard is a mirror image of right shelf standard 500. A plurality of vertically elongated and aligned slots 510 or provided so that the shelf brackets or knife brackets such as 300 can hook into slots 510. Cooperative spacing to brackets' hooks is critical to proper functioning of the slots and hooks. The standards 510 serve as electrical conductors and current from the 12 V power supply is conducted through the hooks and the brackets across the spring clips of the LED assembly to power in the LEDs. Spacing is shown in FIG. 48.

Tab 530 provided at the bottom of shelf standard 510.

FIG. 49 is a top plan view of shelf standard 510.

FIG. 50 is the presently preferred embodiments of the feed connector assembly 600 in an exploded view, showing the feed connector 601 and the Harness assembly 602.

Feed connector 601 is white ABS with a UV inhibitor.

FIGS. 51-54 so I'm LCD monitor 704 and the bracket hardware that holds a place when it is used in this system.

FIG. 51 is an oblique view. FIG. 52 is an exploded view showing all parts. Molded support bracket 701 has tester knife bracket right 702 at tester knife bracket left 703. These mount LCD monitor 704. Fabricated LCD housing 70 frames the LCD monitor. LCD mounting bracket 706 at 713 mounts the LCD back panel 711. LCD monitor 704 attaches to back panel 714 mm screws 712. LCD mounting bracket left 713 is a mirror image of mounting bracket 706 and LCD security bracket 714 is a mirror image of security bracket 707.

There are no yet claims in this provisional application, nor is there an abstract.

FIGS. 55-56 shows one possible configuration of display and product on a display section.

FIGS. 59-60 shows another possible configuration of element's.

FIGS. 61 -63 show another preferred embodiment figuration.

FIGS. 64 -67 show the presently preferred header lighting box. 

1. A retail display shelf system comprising a gondola having: a pair of conductive standards; said standards cooperatively configured for supporting a plurality of conductive shelf support brackets; a circuit board; said circuit board comprising an array of light emitting diodes; sent circuit board having at each end a connector; each connector adapted to connect to its respective shelf support bracket; so that current travels from the 12 V DC power supply through the somewhat vertical standards through the shelf support brackets through the circuit board to power each of the LEDs to illuminate local parts of the retail display shelf system.
 2. A retail display shelf system according to claim 1, in which reflective and translucent surfaces in the display modules are advantageously illuminated by the flexible and anger literally digestible nature of the LED's. 